After you have read everything that you can about marketing (including these ideas), after you have traveled thousands of miles in your “personal automo­bile university” (listening to educational CDs and MP3′s in your car), and after you have studied all of the infor­mation that you can find everywhere else, then it is time for you to write your marketing plan.

Gather all of your experience, education, and advice and decide what you will do to grow your business.

Begin by trying and testing your marketing ideas.

Use small and safe tests.

Estimate how long that it might take for you to see the results of your efforts by creating a marketing calendar to help to guide you along the way.

This road map will help you to see how overlapping plans and campaigns affect each other. More importantly, use your marketing calendar to track your results. This will allow you to see clearly which efforts were profitable and which should be discontinued.

Learn to keep each marketing tactic that you under­take flexible.

You will quickly discover which efforts prove to be effective. You will want to use them again, expanding them into new geographic areas and markets.

Unfortunately, you also will find out which efforts proved to be bad ideas, ideas that did not create meas­urable profit. These marketing efforts should be elimi­nated. Don’t waste valuable time and effort trying to fix them. Stick with what works or try something new.

On your calendar, use highlighter pens in different colors to indicate how long the results of each campaign should take.

If you’re a more “digital” type of person, there are many good computer programs and online tools to help you to track your marketing efforts.  In fact, you might want to check out Fast Marketing Plan. There are many tools that will make it easy for you to compare visually how the actual results measure up to your pre-implemen­tation expectations. This information will help you to “fine-tune” your ongoing efforts.

How flexible are your marketing efforts?

How often do you need a “kick-in-the-butt” to get moving?

It’s a recognized fact that most people get much more done when they have someone motivating them, than they will on their own (sometimes a LOT more).

This is very true with marketing. I have to keep calling and bug­ging some of my clients to get them to do anything. They get hung up on the daily tasks of running their business. They are constantly putting out fires, and so their mar­keting efforts end up on the back burner.

“Don’t fall before you’re pushed.”
- English Proverb

Failing to allocate specific time for marketing (i.e. the daily grind of running a business) seems to prevent many business owners I know from taking the actions that are necessary to market and grow their business in a consistent way.

A trick to keeping on track is to set aside one-hour per day to work on your marketing (and nothing else). Use this time to look for “cost effective” ways to generate new prospects or to develop strategies for increasing sales to your existing customers.  If you have trouble doing this on your own, then find someone who will hold you accountable.

Most of the time, a little external “push” or “kick-in­the-butt” from somebody who is close to a business owner does wonders to get the ball rolling.

“Few things in the world are more powerful than a positive push. A smile. A word of optimism and hope. A “you can do it” when things are tough.”
- Richard M. DeVos

An outside expert can motivate, persuade, urge, and inspire you to levels that you may have never known before. This is very important, because once you get the energy flow­ing, you will find that new ideas come from many differ­ent places.

Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

Do you have someone who is helping you to stay focused, on track, and motivated?

Do you know what happens if you don’t use what you learn?

You lose it.

It’s gone, forgotten!

And all it takes is 21 days.

I heard this long ago.

Since then, I have proven it to myself through personal experience.

It’s easy to for­get what you have just read, listened to, or watched on a DVD or the Internet. There are many distractions in life, and it’s very easy to put things aside.

Last week, I received a quote in an e-mail that said,

“Knowledge that’s not being used is like having no knowledge at all.”

If this is true, then it is important to start using what you are learning from these and other blog posts right away.

Try one idea, and then another.

Take notes as a reminder of the ideas and concepts.

Reread these blog posts and the notes that you’ve taken while reading them until the ideas are fixed permanently in your mem­ory.

Jay Abraham, the author of Getting Everything You Can Out of All You’ve Got (Truman-Tally, 2000), says that he has read Scientific Advertising—a self-published book by Claude Hopkins first issued more than 50 years ago— at least 30-40 times. According to Jay, he pulls out a new nugget or different spin on an idea each time that he reads Hopkins’ book.

How much of what you told yourself you should be trying have you forgotten this week?

Sandy publishes a wide variety of tidbits about marketing and marketing plans on a frequent basis here and at: http://www.FastMarketingPlan.com

Do you re-use your print advertising and positive publicity?

Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

Running an ad can be very expensive, so you may not be able to run an ad for an extended period of time. Articles written about your business that get printed in the media have a short shelf life. When the current issue of a publication that contains the article about you or your business is taken off the shelf, people won’t be reading your positive press anymore.  But you can re-use these items in other marketing efforts of your own.

When ads for your business (or positive articles about your business) are printed in a newspaper, Website, blog or magazine, have them copied or reprinted at a local “quick print” shop. You now have the ability to use these reprints in a lot of marketing projects.  Here are some inexpensive ways to distribute your reprints:

• Scan or save as a pdf and e-mail your ads to clients and prospects.
• Post your ads on your web site and blog or Facebook
• Mail reprinted materials along with statements and invoices.
• Include reprints with your next direct mail effort.
• Have some high school students put reprints on parked cars or on the “community posting boards” at the local library or college.

As you are making your reprints, be sure to add the caption, “as seen in (Publication Name),” under the actual ad or article. This caption will give your new marketing effort added credibility.

I ran a small ad for my book “97 Marketing Secrets to Make More Money” in the Wall Street Journal and you can bet I captioned all of my reprints and other marketing efforts with the phrase “as seen in the Wall Street Journal.”

Your advertisements can also be enlarged and displayed at your place of business. This will remind patrons about the offers in your print ads. Your advertisements may only run once in print, but they can live forever. You can reuse them for years.

The same technique can be used to extend the life of any positive articles that are written about your business in newspapers, journals, and magazines. Another great idea is to take these reprinted articles and distribute them to any of your clients and/or prospects who you feel might have missed seeing them in the original publication.

If you want to re-use or re-print an article, you may have to get permission from the author or original publisher and pay a small fee. Remember that it’s priceless when someone who isn’t connected with your business, writes positive comments about you or your business in the media. You can use these comments forever.

“This is like deja vu all over again.”
- Yogi Berra

It is wise to collect and save all the advertisements that you run, all the positive articles that are written, and all the testimonials that you receive from satisfied customers. Put these materials into a binder, and use it as a brag book. Use the material regularly in your marketing efforts, to build credibility and help people feel more confident about making a decision to do business with you.

How many old advertisements or positive press articles do you have lying around that could be reprinted and used in your future marketing efforts?

Many new businesses have heard the term “Marketing Calendar” several times; with little-to-no knowledge as to what one is.

Other, more-established companies have designed their own; without seeing more success than they had prior to using this very important tool. Or (the worst-case scenario), there are the companies that have paid a very large sum of money to a huge marketing company for this very-much essential tool of business growth; only to have the investment give them a lackluster return.

Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!

So, whether you are a rightfully-jaded (in regards to marketing calendars) business owner or, this is your first time considering using one, we can point you in the direction of a marketing calendar that will go above-and-beyond your expectations; perhaps, even showing you possibilities that you previously hadn’t known that you business had!

Whether you have your own marketing plan that is already gaining you serious success, or you are looking for a marketing plan/marketing calendar combination, we have found a solution for you! The key factors that set a great marketing calendar apart from a run-of-the-mill one are laid out in this article.

First, we must have an understanding of what a marketing calendar really is. The simple definition is as follows: A Marketing Calendar assists you in putting your different marketing concepts into motion in a structured and organized way.

While the name “Marketing Calendar” (as well as this short definition) may invoke only thoughts of coordination of marketing efforts, a truly great marketing calendar also assists you in budgeting your marketing concepts and various business moves. So, expect more than a scheduling tool when you are making the ever-important choice of which marketing calendar to choose!

Oftentimes, those running businesses find themselves a bit overwhelmed; as, things come up (and decisions have to be made) that get them off of their original course of action. The right marketing calendar will keep the original aspects of your marketing plan in order; no matter what spur-of-the-moment crisis presents itself. Right before your eyes, you will always be able to pull up the calendar and see where you are in both the short-term, and the long; in regard to your overall goal.

Moreover, a fitting calendar can help you to be sure that you are not dispensing too much effort in the wrong areas! None of us are perfect and, we often get caught up in wasting valuable time (and we all know that time is money) on the wrong aspects of our businesses!

Most importantly: An expertly-crafted marketing calendar can help you rest at night, with the knowledge that worries like planning, budgeting and even staffing are fully under control. And, aside from the absence of worry, implementing such a needs-based calendar can garner you funds that you already had, without your knowledge! In short; such a marketing calendar saves time, money and worry!

Normally, something that assists a company so much is costly and difficult to design. Well, the right marketing calendar doesn’t have to be either of those things!  If you have designed your own plan, all that is needed from the right company is your plan and, your details are simply inserted in a way that will allow you to keep your primary focus on your day-to-day work and, simply consult the calendar to be sure that things happen when they should, how they should and, within the budget that you set out for them to work within. If the right company designs both your plan and your calendar, it is even easier to coordinate the two and, once this has been done, you are on your way to the kind of success that you long-ago imagined – the kind of results that got you into business in the first place!

Our main concern is catering to your specific needs. (As should be the main aim of any good company).  We make our marketing calendars as detailed as possible and, they are easy for anyone to use. Even those who consider themselves to be technologically-challenged can use an online, expertly-designed marketing calendar; so that they can have an overview of their business and all of its details at any time – in any place.

With that being said, your calendar should also be the magnifying glass for your marketing plan! At any time, right before your eyes, you will be able to take in easy-to-interpret (yet, detailed), organized information that will let you know whether or not you should adjust your original plan; in order to suit your current needs. This definitely helps to keep your business stable! Stability is key; most businesses who fail do so due to their owners’ inability to adjust to the ups-and-downs of income and/or changing of plans due to ineffectiveness or so-so results.

In summary, think of your marketing calendar as your business plan’s map to success. Without it, at very best – your business can survive without one. At the very least – with the right marketing calendar – your business will thrive!

Now, you may want to check out FastMarketingPlan.com to discover a fast and easy way to create your next marketing plan and marketing calendar

John Hunt, the creator of the “Do-It Yourself  Marketing Handbook System” released the following review of the New Marketing Plan & Calendar Creation tool.

Check it out and sign up below for your $1, 21-day, no-obligation trial of Fast Marketing Plan.

Now Click this link
and discover how Fast and Easy it is to create your
next Marketing Plan and Calendar.

Please take a look at John’s great Do-It Yourself  Marketing Handbook System by clicking this link Now. I highly recommend John’s system, it’s the perfect way to get your marketing on track and into high gear fast.

Entrepreneur’s Toolbox to Help You to Market Your Business
(While Cutting Costs and Increasing Efficiencies)

An “Entrepreneur’s Toolbox” includes things that must be within the prospective entrepreneur’s very person but also; external tools.

First, let’s cover what you – the prospective entrepreneur – must have within yourself, in order to have a productive future.

First-and-foremost, “vision” is an absolute must.

The most successful visionaries normally have a very big picture of where it is that they want to be. (It is easier to scale back to a more practical  – and smaller – overall vision than it is to open your mind to a larger vision; once you have set your mind to something small and simple).

Secondly, you must possess plenty of “Self-Trust”.

Many speak of “innovation” as part of the ideal entrepreneur’s mind. Well, without belief in your ideas and the inner trust in yourself that what you wish to provide is needed in the world, your ability to innovate means nothing!

And, last (certainly not least) an entrepreneur must have a bit of “Intuition”. And, despite some of the ideas that the term ‘intuition’ may bring to mind, the sort of intuition that I am referring to is simply: “Knowing something without knowing how you know it”.

And, while it seems to be an in-borne quality, intuition can be developed.

The purpose of this article is to show you the external tools that can develop your intuition – as well as your vision and self-trust – to its fullest potential; in order to cut your costs and to increase your overall efficiency!

A proper business and marketing plan, devised by an outside, expert source; can help you to avoid the mistakes that many make. (Passion and drive are great qualities but, sometimes they get in the way of the bottom line!).

When it comes to your marketing, it is important to be aggressive but also, to be sure that you aren’t aggressive to the point that you trap yourself into one course of action.

Also, you don’t want to ‘burn yourself out at both ends’. So, a well-tuned Marketing Plan is absolutely crucial. To go along with that marketing plan, it is positively a must to possess a detailed, easy-to-use Marketing Calendar.

As covered in one of our other informational articles, a marketing calendar can also help you to be sure that personnel staffing, budgeting and foresight are already taken care of; with little work coming from you! Therefore, you save money, can dedicate your time to more constructive things than worrying and, have that overall satisfying feeling of stability.

A Budget Plan is very important, alone. And, while it is fine-tuned and worked-around (as well as made to be flexible) within your marketing plan (and calendar), having a realistic, organized and easy-to-monitor budget plan is an absolute must. And, just like your other external tools, a budget that is designed for your particular business and reviewed by objective experts increases the odds of your business being a success.

Just like your Marketing Plan, your overall Business Plan should contain “what if” strategies.

No matter your foresight or intuition, you can never be completely certain what emergencies may come up; nor, can you always correctly predict what you competition is going to do.

Put simply, our Business and Marketing Plans must be very flexible and objective. Being “fixed” in your planning can lead you to failure; in fact, it normally does, for most!

A Strategic Investment Plan is something that you must have ready when beginning your career as an entrepreneur.

While you may know exactly what you wish to invest in and when, just like the tools covered above, you must have plenty of flexibility in terms of your investment planning.

What your competitors do, things that happen in the economy and possible failures of past marketing are all things that may play into your needing a flexible and objective strategic investment plan. And, a common mistake that many make is grouping their investment plan in with their budget plan. When you put some thought into those two things, it becomes apparent that they need to be separate; or else you wind up with too many important factors compartmentalized into one category!

Also, depending on your business, you may be thinking more locally than Globally. Well, the right Marketing Company takes things like this into account from the very start. If you consider yourself as an aspiring entrepreneur (or if you are already an entrepreneur looking to increase his success) we have plenty of essential and proven tools that can help you along your way!

“No Battle Plan Survives First Contact with the Enemy”

Many of us view our businesses and their plans as ongoing wars with competitors. We tend to see every facet of our plans and actions as battle-like comparisons with those of our adversaries.

After all, things like our marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.

The title of this article was actually a quote of the infamous Napoleon the Great. And, while you may be saying to yourself, “But, Napoleon lost”, your statement is missing one ever-important word – ‘eventually‘.

Napoleon had plenty of victorious battles – many of which he was predicted to lose – and, regardless of what you think of the “Pint-Sized General”, the quote -and philosophy behind it – are a great start, as far as the way one should look at their business’s plan and, how it relates to that ongoing war with the competition.

In regard to business, no marketing plan should be set in concrete! No matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s) is doing.

We have all been in a situation in which, we feel heavy frustration from the fact that we have to change the plan - that we once considered our ‘baby’ – in order to counter what it was that another company was coming to battle with.

Even the actions of your clients, future clients or suppliers can take you by surprise – to the point of startling you – and force you to change the way in which you had set out to do things. In other words, you must be ready for anything. You must have flexibility. You must expect the unexpected!

Now, don’t feel as if you have to be a psychic. Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry‘ to run your particular business in the first place!

There is an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind! The best way to do so is to have a marketing plan that is flexible and built to adjust itself when the time comes to do so.

At Fast Marketing Plan, our goal is to provide our clients with marketing plans that are easy-to- create, easy-to- follow, success-driven and (perhaps, most importantly) flexible. Because without flexibility, a business owner may find himself trapped and on the verge of giving up on everything that he had set out to do. Well, no person or business entity should have the power to put you into that mindset and, with a flexible marketing tool as a weapon; they won’t be able to!

When going to war, you must be sure that you have a pre-planned counter-attack for anything that may take you by surprise. Just having that knowledge may put you ahead of a good percentage of those that you are competing with.

More importantly, however, is being sure that your counter-weapon is more powerful than that of your enemies’ and, that you have another weapon or plan of attack to follow-up with; allowing you continue your march to success without any interference.

In any case, don’t be trapped by a stationary, unchangeable plan of attack. Do not allow yourself to be left with your shields down, while busy doing other things; allowing your empire to be taken down. Have the proper fortifications in place to protect what you worked so hard to build.

And, know that the first (and likely the most crucial) defense for the upcoming battles that you will face is a flexible, defensive-to-offensive marketing plan!

For more info on creating you marketing plans, check outhttp://www.FastMarketingPlan.com

To your success
Sandy Barris

Can you name anything in life that has no limits?

I didn’t think so.

That’s exactly why all your marketing efforts should have some type of expiration date.

A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.

When you do test  a “limited offer,” you will need to explain to your client/prospect why you are making your offer “limited.” For example: “Quantities are limited. We only have 132 units in stock and the man¬ufacture is back ordered.” Or “Call today. We have sold 3 in the last two days, and we only have 7 units left.” Or “We made a special purchase and can’t offer this price again.”

People will want to know why what you are offering is limited, or they will not believe that there truly is a limitation. You need to give them this information.

“Givers have to set limits because takers rarely do.”
- Irma Kurtz

It is also very important to keep in mind that if you are mailing a limited offer you have to allow time for it to arrive. Bulk rate mailings can be delayed by bad weather. They also travel primarily by railroad and there are many factors that can cause a delay in delivery.

Sometimes it just makes more sense to mail an offer via First Class Mail – especially if the offer is time sensitive.

Keep in mind that nothing is forever, everything has a limit and you can use those limits to your selling advantage.

When your offer is known to be limited, it will force people to respond or lose the opportunity. Limits force a decision and that is the ultimate goal of any marketing effort.
What kind of limit will you set for your next offer?

Who Will Buy Your Professional Services?
By: Sandy Barris

Are you an engineer, IT consultant or a dentist? How about a business coach, facilities manager, project manager or any of the thousands of professional services wanted by millions of businesses?

Have you recently been downsized or layed off? Or, have you retired and are climbing the walls wanting to get back in the game.

If so, stop and pull out your magic wand, wave it around a few times and imagine creating the perfect professional services business —without fear of failing—what would it look like?

Got it pictured. Now, take your magic wand and break it in half because whatever professional service business you choose to create, you’ll always be in sales and marketing business.

Why, because if you won’t market and close business deals, you’ll have a rough time staying in business.

Of course, one of the keys to your success in a professional service business is knowing, without a doubt, who will want and can afford to buy whatever it is you are offering.

One of the ways to get started is to figure out what and who the perfect client may look like to you:

• What business niche are they in?
• What markets do they serve?
• Who supplies that business niche with goods & services
• Where is that niche located?
• Are there enough businesses in that niche to be profitable?
• Can they afford your services?
• Who would recommend their products or services

Answer these questions and you’ll be well on your way to discovering exactly who’ll want your services.

Next, market to your perfect client using many different marketing approaches. Some will work better than others. Some will start out like gang busters then fad off. Others will crash and burn with no ROI. It’s all good because every success and failure is a lesson and brings you closer to succeeding in your business.

The key here is to create an overall marketing strategy that includes 15 or more marketing tactics. The more marketing tactic you try, the greater your chance of getting in front of the perfect future client.

Keep in mind people absorb information in different modes. Some people like information presented verbally. Talk to them face-to-face; send them a CD/DVD or an Mp3 they can listen to in their car.  Others want info visually; they like to see videos, graphs, charts and pictures to fully understand what you offer.

You should test many different marketing tactics.

• Build an optimized website and use the Internet to describe the benefits of your service using video, audio and the written word.
• Go to networking events.
• Approach your suppliers for referrals.
• Host webinars and pod casts because they are the 21 Century brochure.
• Grow your database
• Email market your growing database
• Create a local Pay-per-click internet marketing campaign
• Develop a social media marketing plan
• Join LinkedIn, Facebook and 3-4 of the other top SMM sites.
• And that’s just the tip of the iceberg.

Whatever marketing you do, provide a compelling reason to try out your services. If a future client has a choice between many similar services or does not have a compelling need to buy your service, your company will not grow fast.

Targeting big business? Your ideal future client may be hidden deep within the corporate structure. Professional service providers have sometimes found it was easier to sell at a department level rather than target the CFO.

But, it can pay to go to the top first, so you can name drop to the rungs down under. Granted, it’s a lot harder to get to the CXO’s. Is it worth the effort, you’ll have to be the judge. Now, keep in mind that when you do get in front of the CXO, birds of a feather flock together and it could be your ticket into many more C-level opportunities.

Discover what your perfect future client looks like, and how to get in front of him/her and you’ll be well on your way to growing a successful professional service business.