sales

Secret No. 27: What marketing campaigns are working for your competitors?

Get in your competitors heads

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A Few Tips, Tricks, Techniques, Tidbit And Marketing Secrets That Promise To Save You Time And Money

The following secrets are not in any order. Each is valuable on it own or combined with other secrets. I highly recommend that you do combine them because when combine your multiply there strength. — Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your […]

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Secret No. 24: How Many Complaints Do You Receive About Your Business?

I was watching a story on the local news in which a reporter was bashing a travel agent. The travel agency didn’t refund the fees paid by a group of seniors who had had their trip canceled due to a mistake by the travel agency. That one news report probably will hurt this travel agent’s […]

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Seven Fatal Selling Mistakes To Avoid

Here are the fatal seven “selling mistakes” that many people make. They are not in any particular order. You will know which ones are costing you money and need improvement. “While one person hesitates because he feels inferior, the other is busy making mistakes and becoming superior.” -Henry C. Link Fatal Mistake 1: Failing to […]

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Secret No. 3: What Is The Difference Between Sales And Marketing?

What Is The Difference Between Sales And Marketing? There is an important distinction.Successful businesses know how to use both. Selling is interpersonal, one-on-one human communication. It includes telephone calls, networking, and face-to face meetings between you (or your sales staff) and your clients and prospective customers. Marketing is developing various programs designed to reach out […]

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Secret No. 1: What's Your Business?

What type of business do you have? You may be in the manufacturing business, or own a retail store, or sell insurance, or provide personal pet care. You may have a store that sells actual “carry-out” items, or your company may provide training services. The type of business that you operate is important, but you […]

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