Marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.
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Can you name anything in life that has no limits? I didn’t think so. That’s exactly why all your marketing efforts should have some type of expiration date. A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time. When you do test a “limited offer,” you will need to explain to your […]
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