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	<title>Sell More Of Your Products, Services and Ideas &#187; unique</title>
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		<title>Secret No. 28: Rules Suck</title>
		<link>http://sellmoreofyour.com/secret-no-28-rules-suck/</link>
		<comments>http://sellmoreofyour.com/secret-no-28-rules-suck/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 18:07:00 +0000</pubDate>
		<dc:creator><![CDATA[Sandy Barris]]></dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[rules]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://97marketingsecrets.wordpress.com/?p=36</guid>
		<description><![CDATA[If you play by the rules of your industry, or if you do the same thing as your competition, how will you ever gain more clients? Be inventive, creative, or even outrageous to capture a bigger share of the available business. Boring is and will always be boring. Creative marketing will help you to crush [&#8230;]]]></description>
				<content:encoded><![CDATA[<p></p><p><a href="http://www.sandybarris.com/wp-content/uploads/2009/01/rules.jpg"><img class="alignright size-full wp-image-217" title="rules" src="http://www.sandybarris.com/wp-content/uploads/2009/01/rules.jpg" alt="" width="244" height="182" /></a><span style="font-family: verdana;"><span style="font-weight:bold;">If you play by the rules of your industry,<br />
</span><span style="font-weight:bold;">or if you do the same thing as your competition,<br />
how will you ever gain more clients?</span> </span></p>
<p>Be inventive, creative, or even outrageous to capture a bigger share of the available business.</p>
<p>Boring is and will always be boring.</p>
<p>Creative marketing will help you to crush your competition.</p>
<p>Follow your gut.<br />
Go with your hunches.<br />
Do it smart and careful.</p>
<div style="text-align:center;"><span style="font-weight: bold; font-style: italic; font-family: verdana;">“ A hunch is creativity trying to tell you something.”</span><br />
<span style="font-family: verdana;"> &#8211; Frank Capra</span></div>
<p><span style="font-family: verdana;"><br />
Keep an eye on what your industry competitors are doing.</span></p>
<p><span style="font-family: verdana;">Many times it makes sense to do the opposite of what they are doing.</span></p>
<p><span style="font-family: verdana;">Do your own strategic marketing, it will set you apart.</span></p>
<p>Your future clients will notice that you are a unique business with different ideas.</p>
<p><span style="font-weight:bold;">What ideas do you have to out-market your competitors?</span></p>
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