5 Ways To Stretch Your Marketing Dollars

by Sandy Barris

5 Ways To Stretch Your Marketing Dollars

B2B businesses seem to have much smaller marketing budgets then B2C businesses.

If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching.

5 Ways To Stretch Your Marketing Dollars

5 Ways To Stretch Your Marketing Dollars

  1. Use the ads you create in other way besides publication advertising. When you run your ad pay for reprints (they are very lows cost) and mail your reprints to clients and future clients. Also turn you ads into data sheets by printing feature data on the back of your reprints.
  2. Don’t change a thing. If your ads are working, keep running them until they stop working. You’ll get bored with them long before your future clients.
  3. Pay your suppliers on time. Taking advantage of discounts and avoiding costly late fee can save you a lot of money. Plus, you’ll build your reputation leading to referrals and better service from your suppliers.
  4. Don’t get to fancy with your ads, brochures and marketing. Many times going overboard will turn off potential clients, especially in the industrial marketing. Concentrate on your headline and offer, they are far more important then the bells and whistles.
  5. Do it yourself. The everyday marketing tactics such as distributing press releases, updating your marketing plans and meeting with media resources can all be done by your or and administrative assistant or even a virtual assistant for some of the repetitive tactics.
Bonus Tip:
Looking for low-cost ways to generate qualified sale leads. Try sending new product and service press releases to trade publications and journals. They need and welcome the content.

If you had to choose just one of these dollar-stretching ideas, which one would you do first?

By the way www.FastMarketingPlan.com is getting close to being completed. I’m shooting for a November 30 launch. So click on the link above and sign up for updates and you’ll be in the front of the line for a 30-day $1 trial where you’ll love building all the marketing plans you need, FAST and the best part, you’ll get reminders and help every Monday morning about your upcoming marketing tactics to kick into action

© 2009 Sanford Jay Barris

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