business personality

Why Did You Lose Your Last Ten Clients?

Why Did You Lose Your Last Ten Clients?

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Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort […]

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Secret No. 5: How Does Your Business Stand Out From The Growing, Charging, And Always Changing Herd?

Does your business have a personality? “Branding” simply means creating a personality for your business —giving it a unique look, feel, taste, touch, sound, smell, texture, color, or even typeface. Branding also means using every opportunity to give your business a consistent theme and a “stand¬out” look. Having a recognizable brand is essential to surviving […]

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