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Who Will Buy Your Professional Services?

Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.

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Secret No. 37: Why Did You Lose Your Last Client?

Why did you lose your last ten clients? How often has this question been asked by you, your boss, your sales manager, or someone else? The only one who really knows the answer is your former client. So, why don’t you ask this person why s/he no longer buys from your company? You might get […]

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Secret No. 9: Who Is In Your Sights?

Who Is In Your Sights? Understanding that you can’t market to everyone is very important to your business survival. To many business owners want to market to anyone who can steam a mirror. But you can’t afford to market to anyone who can steam a mirror. You don’t want to waste your valu­able time and […]

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Secret No. 25: What Details Do You Know About Your Newest Client?

Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar musical tastes? Do he like cigars? What is her favorite adult beverage, or is she […]

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Secret No. 6: What Is The Most Important And Valuable Asset That Your Business Has?

Is it the beautiful building in which you are located? Is it the money that you have in your business account at the bank? Is it all of the products on your merchandising shelves? Is it the stock in your warehouse? How about your great employees? Is it them? No, it’s none of these things, […]

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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?

I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add […]

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