education

Past Presidents, Fireworks and Tears of…

I hope you don’t mind me sharing  a short story with you about what happened on July 5th, 1998. While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time. We had to park about a mile away because […]

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Secret No. 42: Got A Problem And Need Help?

Where can you turn when YOU need help? Simply ask your friends, business associates, clients, members of your family, etc., “Who do you know who could help me with (Fill in the blank here).” Start thinking about all of the people who could help you to achieve your goals (you do have written goals, don’t […]

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Secret No. 37: Why Did You Lose Your Last Client?

Why did you lose your last ten clients? How often has this question been asked by you, your boss, your sales manager, or someone else? The only one who really knows the answer is your former client. So, why don’t you ask this person why s/he no longer buys from your company? You might get […]

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Secret No. 30: Why You Should Save Your Love Letters?

Client that love you will help spread your word

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Secret No. 27: What marketing campaigns are working for your competitors?

Get in your competitors heads

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Secret No. 4: Do You Have Millions To Spend On Marketing?

Do You Have Millions To Spend On Marketing? I didn’t think so! Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well in the “real world.” The standard approach of many advertising agencies lacks effectiveness when applied […]

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