life time value

Why Did You Lose Your Last Ten Clients?

Why Did You Lose Your Last Ten Clients?

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Thank You. Thank You. Thank You…

Can you ever say “Thank You” too much? Everyone loves to know they are appreciated. The right gift lets your clients know that their friendship and business is important to you and helps cement your relationship. The best client gift takes your client’s personal interests into account and impresses him with your thoughtfulness and sincerity. […]

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Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is! In […]

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Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?

The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct categories. Use -5, or AE (or some other rating system that you […]

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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?

I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add […]

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