marketing books

Secret No. 20: Why Bother Training Employees?

Do you have rules and procedures that your employees are trained to follow consistently? Are your employees tracking every phone call and treating each call as a sales opportunity? If your business is like many other, you probably don’t know the answers to these important questions. The following secret is a great technique to find […]

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Secret No. 11: What Makes Your Business, Products, And Services Unique?

What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think about for your business. Your USP is written to separate your business from your competition. […]

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