marketing

Secret No. 21: How Many New Business Referrals Do You Get From Your Existing Clients?

Creating and using a strong referral system is a very effective marketing strategy. Every business should take advantage of it. In the post titled Meet Sandy, I mentioned that Gerry Weinburg spoke two words that changed the way i did business. The are “Jay Abraham” the master of referral system marketing. Jay brings to the […]

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Secret No. 20: Why Bother Training Employees?

Do you have rules and procedures that your employees are trained to follow consistently? Are your employees tracking every phone call and treating each call as a sales opportunity? If your business is like many other, you probably don’t know the answers to these important questions. The following secret is a great technique to find […]

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Secret No. 19: How Many Books, Articles, Reports, And Emails Do You Have Waiting For You To Find Time To Read Them?

I don’t know about you, but I have a big problem with this. There is just too much to read these days. Even worse, there isn’t enough time to read it all. Even so, I still try to read everything that I can get my hands on—old and new marketing books, newspapers and magazines, e-mails, […]

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"Survival On The Internet"

Survival on the web. Nobody is alone in any niche. And if you are, it’s going to fill up really fast. One of the most important things to learn to marketing on the Internet IS direct response marketing. The Internet is just one more marketing tool to help sell whatever you’re selling. And the more […]

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Secret No. 18: Napoleon's "Next" Secret

Napoleon’s “Next” Secret The story goes like this: A few days after a big battle, a group of Napoleon’s officers came to him requesting that one of their own be promoted to the rank of captain. “Why is it that you suggest this man be promoted?” asked Napoleon. His officers proceeded to explain the man’s […]

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Secret No. 17: What To Ask After Completing A Marketing Effort?

The following questions should help you to learn, to adjust, and to strive for even better results on your next effort. These questions will heighten your sense of curiosity and help you to move forward, even after a temporary setback. What can I learn from the results of this marketing effort? How could I have […]

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Secret No. 16: What Are Your Marketing Goals?

The all absorbing aspirations for every marketing project should be large sales and giant net profits. Together, they equal the number one reason for any marketing effort. If you want to create an ad merely to win awards, or if your goal is to receive accolades and praise for your advertising creativity, then get yourself […]

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Secret No. 15: How Organized Are Your Marketing Plans?

After you have read everything that you can about marketing (including these secrets). After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car). After you have studied all of the information that you can find everywhere else, then it is time for you to […]

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Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is! In […]

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Secret No. 13: How Much Information Do You Have?

How Much Information Do You Have? The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away. One of the best sources of information is your local library.Call the reference desk and ask where you need to look […]

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