marketing

Secret No. 12: Are You Researching Your Prospects To Improve Your Business?

Are You Researching Your Prospects To Improve Your Business? Focus, focus, focus. First and foremost, focus on the potential clients to whom you want to sell your products/services and not on what you are trying to sell. If you know who your intended clients are and you can address them directly in the headlines and […]

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Secret No. 11: What Makes Your Business, Products, And Services Unique?

What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think about for your business. Your USP is written to separate your business from your competition. […]

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Secret No. 8: How Many Eggs Are In Your Basket?

How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of market­ing. What would happen if it failed? A business owner could lose his or her shirt and be driven out of business! Even a very successful single marketing campaign can have […]

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Secret No. 25: What Details Do You Know About Your Newest Client?

Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar musical tastes? Do he like cigars? What is her favorite adult beverage, or is she […]

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Secret No. 6: What Is The Most Important And Valuable Asset That Your Business Has?

Is it the beautiful building in which you are located? Is it the money that you have in your business account at the bank? Is it all of the products on your merchandising shelves? Is it the stock in your warehouse? How about your great employees? Is it them? No, it’s none of these things, […]

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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?

I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add […]

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Secret No. 4: Do You Have Millions To Spend On Marketing?

Do You Have Millions To Spend On Marketing? I didn’t think so! Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well in the “real world.” The standard approach of many advertising agencies lacks effectiveness when applied […]

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Secret No. 3: What Is The Difference Between Sales And Marketing?

What Is The Difference Between Sales And Marketing? There is an important distinction.Successful businesses know how to use both. Selling is interpersonal, one-on-one human communication. It includes telephone calls, networking, and face-to face meetings between you (or your sales staff) and your clients and prospective customers. Marketing is developing various programs designed to reach out […]

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Secret No. 2: Do You Have A Magic Marketing Wand?

Do you have a magic marketing wand? Many business owners treat marketing as if it was something magical, and not subject to a systematic approach or extensive planning like the other parts of their business. I have studied marketing and the masters who have created successful marketing efforts over the past 121 years. I assure […]

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Secret No. 1: What's Your Business?

What type of business do you have? You may be in the manufacturing business, or own a retail store, or sell insurance, or provide personal pet care. You may have a store that sells actual “carry-out” items, or your company may provide training services. The type of business that you operate is important, but you […]

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