public relations

How often do you re-use and repurpose your marketing and positive publicity?

Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public? Running an […]

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Secret No. 8: How Many Eggs Are In Your Basket?

How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of market­ing. What would happen if it failed? A business owner could lose his or her shirt and be driven out of business! Even a very successful single marketing campaign can have […]

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