repeat customers

Who Will Buy Your Professional Services?

Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.

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Thank You. Thank You. Thank You…

Can you ever say “Thank You” too much? Everyone loves to know they are appreciated. The right gift lets your clients know that their friendship and business is important to you and helps cement your relationship. The best client gift takes your client’s personal interests into account and impresses him with your thoughtfulness and sincerity. […]

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Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort […]

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Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?

The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct categories. Use -5, or AE (or some other rating system that you […]

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Secret No. 5: How Does Your Business Stand Out From The Growing, Charging, And Always Changing Herd?

Does your business have a personality? “Branding” simply means creating a personality for your business —giving it a unique look, feel, taste, touch, sound, smell, texture, color, or even typeface. Branding also means using every opportunity to give your business a consistent theme and a “stand¬out” look. Having a recognizable brand is essential to surviving […]

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