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What prevents you from using powerful research?

What prevents business owners from using research is usually a case of misplaced ego. Most business owners are entrepreneurs or small businesses. They tend to hold strong opinions (from experience or not) of what will or won’t work. Many are not in the habit of looking outward for answers and prefer to think they know […]

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Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort […]

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