Secret No. 33: How Passionate Are You?

by Sandy Barris

How much do you love your clients and their business?

Even more importantly, how much do you love helping your clients?

How passionate are you about it?

I have met so many business owners over the years who are just not very passionate about what they do or sell.

This makes me wonder, “Why did they go into business in the first place?”

Having passion for your business is an essential part of successful marketing.

In fact, the passionate drive to succeed is a huge factor in the success of any business.

If you love what you are doing, then your success will be so much greater than what you will achieve if you don’t.

Whether or not you are truly excited about what your business has to offer will be very evident to all of your customers and prospects. It will come across in every¬thing that you do, in all of the words that you write, and in how you speak about the products/services that you offer.

If you really believe in your business, then your intensity will be transferred to your employees in the amount of effort that they put forth, and to your cus¬tomers and prospects in a way that will increase their interest in your products/services.

If you are passionate about what your business does, the result will be more sales. It does not matter what motivates your passion, whether it is making money, or loving the “in-charge” feeling that you get with self-employment, or enjoying the freedom of setting your own hours.

If you maintain a love and passion for your business, you will find that many people will want to do business with you, both now and in the future. Passion breeds success, and success breeds more success.

If you don’t love what you are doing—if you are not totally passionate about it—then go find something else!

“Passion is everything.”
-David Copperfield

People will have a hard time believing you if you don’t have passion for what you are doing. Your clients and prospects can sense it in you when you don’t believe in what you are marketing.

You might fool them once, but you won’t fool them twice.

Be passionate about your business. It will catch on fire.

What are you doing to show how much you love what you do and the things that you sell?

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{ 1 comment… read it below or add one }

Denise Walkington February 7, 2010 at 4:53 pm

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