Secret No. 28: Rules Suck

by Sandy Barris

If you play by the rules of your industry,
or if you do the same thing as your competition,
how will you ever gain more clients?

Be inventive, creative, or even outrageous to capture a bigger share of the available business.

Boring is and will always be boring.

Creative marketing will help you to crush your competition.

Follow your gut.
Go with your hunches.
Do it smart and careful.

“ A hunch is creativity trying to tell you something.”
– Frank Capra


Keep an eye on what your industry competitors are doing.

Many times it makes sense to do the opposite of what they are doing.

Do your own strategic marketing, it will set you apart.

Your future clients will notice that you are a unique business with different ideas.

What ideas do you have to out-market your competitors?

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