How would you like to be on the top of a best-seller list?
Well, then, why not create your own “best-seller list”
and feature it prominently in your marketing efforts?
People buy what is popular.
The higher up on the best-seller list that an item is—i.e. the more “popular” that it becomes—the more that sales for the item will climb.
For example, if you own an ice cream parlor, create a best-seller list of the most popular flavors of ice cream that you sell.
Post the list at several highly visible locations.
When folks come in, watch the sales of your best-selling ice cream soar!
to make a favorable new decision is to make him happy with an old decision.”
- Zig Ziglar
You can create a best-selling list for any
product/service that you offer.
The power of suggestion helps people who do not know
what they want as well as those who are having trouble choosing what they want.
Many people just can’t make a decision
(sometimes even a life-saving decision), so why not help
them along by showing them what other folks like the best?
Some clients of mine (a husband-and-wife team who run a
carpet-cleaning service) were having trouble selling their service.
We created a best-seller list of the services that
the company offered by using good, better, and best offerings.
This list helped the couple’s prospects to choose the
services that they wanted based on what other people had done in the past.
The sales and profits on these “best-sellers” have increased dramatically.
This means that the sales and profits for the company
are up overall, which was our goal in the first place!
How can you create a “best-seller” list for your products/services?
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