Secret No.44: Use It Or Lose It …

by Sandy Barris

Do you know what happens if you don’t use what you learn?

You lose it. It’s gone, forgotten!
And all it takes is 21 days.

I heard this long ago.

Since then, I have proven it to myself through personal experience.

It’s easy to forget what you have just read, listened to, or watched on a DVD or video.

There are many distractions in life, and it’s very easy to put things aside.

Last week, I received a quote in an e-mail that said, “Knowledge that’s not being used is like having no knowledge at all.”  If this is true, and IMHO it is, then it is important to start, immediately,  using what you are learning from whatever source you learn from, right away.

Try one idea, and then another.

Take notes as a reminder of the ideas and concepts.

Reread these secrets and the notes that you’ve taken while reading them until the ideas are fixed permanently in your memory.

“To make sure this goal was achieved, I created eight laws of learning; namely explanation, demonstration, imitation, repetition, repetition, repetition, repetition, and repetition.”
- John Wooden

One famous marketing Gooroo (I refuse use his name because he doesn’t practice what he preaches) once said that he has read Scientific Advertising—a self-published book by Claude Hopkins first issued more than 50 years ago— at least 30-40 times.

According to this Gooroo, he pulls out a new nugget or different spin on an idea each time that he reads Hopkins’ book.

How much of what you told yourself you should be trying have you forgotten this week?

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