business

Secret No. 16: What Are Your Marketing Goals?

The all absorbing aspirations for every marketing project should be large sales and giant net profits. Together, they equal the number one reason for any marketing effort. If you want to create an ad merely to win awards, or if your goal is to receive accolades and praise for your advertising creativity, then get yourself […]

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Secret No. 1: What's Your Business?

What type of business do you have? You may be in the manufacturing business, or own a retail store, or sell insurance, or provide personal pet care. You may have a store that sells actual “carry-out” items, or your company may provide training services. The type of business that you operate is important, but you […]

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