business

Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort […]

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Secret No. 33: How Passionate Are You?

Be passionate about your business. It will catch on fire.

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Secret No. 30: Why You Should Save Your Love Letters?

Client that love you will help spread your word

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Secret No. 29: How's Your Sanity?

It has been said that the definition of insanity is doing the same thing over and over again and expecting a different result. This statement also applies to your business. What if you have developed a marketing campaign that is working well? What if your marketing is bringing in all kinds of sales leads and […]

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Secret No. 28: Rules Suck

If you play by the rules of your industry, or if you do the same thing as your competition, how will you ever gain more clients? Be inventive, creative, or even outrageous to capture a bigger share of the available business. Boring is and will always be boring. Creative marketing will help you to crush […]

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A Few Tips, Tricks, Techniques, Tidbit And Marketing Secrets That Promise To Save You Time And Money

The following secrets are not in any order. Each is valuable on it own or combined with other secrets. I highly recommend that you do combine them because when combine your multiply there strength. — Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your […]

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Secret No. 24: How Many Complaints Do You Receive About Your Business?

I was watching a story on the local news in which a reporter was bashing a travel agent. The travel agency didn’t refund the fees paid by a group of seniors who had had their trip canceled due to a mistake by the travel agency. That one news report probably will hurt this travel agent’s […]

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Secret No. 21: How Many New Business Referrals Do You Get From Your Existing Clients?

Creating and using a strong referral system is a very effective marketing strategy. Every business should take advantage of it. In the post titled Meet Sandy, I mentioned that Gerry Weinburg spoke two words that changed the way i did business. The are “Jay Abraham” the master of referral system marketing. Jay brings to the […]

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