competition

Will Your Marketing Battle Plan Survive First Contact With Your Competitors?

Marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.

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Secret No. 28: Rules Suck

If you play by the rules of your industry, or if you do the same thing as your competition, how will you ever gain more clients? Be inventive, creative, or even outrageous to capture a bigger share of the available business. Boring is and will always be boring. Creative marketing will help you to crush […]

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Secret No. 27: What marketing campaigns are working for your competitors?

Get in your competitors heads

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Secret No. 10: How Many Things Are Competing For Your Attention Right Now?

How Many Things Are Competing For Your Attention Right Now? In today’s world, we are overwhelmed with far more information than ever before. TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, e­mails, cell phones, PDAs, multiple 24­hour news and sports channels, newsletters, etc., etc., etc. Even worse, each source […]

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