LTV

Secret No. 28: Rules Suck

If you play by the rules of your industry, or if you do the same thing as your competition, how will you ever gain more clients? Be inventive, creative, or even outrageous to capture a bigger share of the available business. Boring is and will always be boring. Creative marketing will help you to crush […]

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Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is! In […]

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Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?

The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct categories. Use -5, or AE (or some other rating system that you […]

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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?

I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add […]

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