Pareto’s Law

How Much Do You Profit From Each Client?

Does your business make the same amount of profit from each client? The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct […]

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Secret No. 33: How Passionate Are You?

Be passionate about your business. It will catch on fire.

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Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?

The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct categories. Use -5, or AE (or some other rating system that you […]

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