purpose

Devil Lives in the Detail; Be Kind to the Deadline

So you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business.

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How often do you re-use and repurpose your marketing and positive publicity?

Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public? Running an […]

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Past Presidents, Fireworks and Tears of…

I hope you don’t mind me sharing  a short story with you about what happened on July 5th, 1998. While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time. We had to park about a mile away because […]

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Higher Proof Will Help You Sell More Products, Services and Ideas

Proof Will Help You Sell More Products, Services and Ideas: Go ahead, take a few minutes today and look at every marketing message you are putting out… Ask yourself: Am I providing my reader, viewer and listener the proof and credibility that what I’m saying is indeed true? How many times have you seen an […]

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Secret No. 43: What Did You Learn Today?

How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?

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Secret No. 38: How Many Problems Can You Solve?

How many problems can you solve? How many times have you waste your time worrying about problems that already have been solved by someone else? Many other people have faced problems similar to the ones that you will run into. More than likely, they have found solutions to these problems and may be willing to […]

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Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort […]

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Secret No. 33: How Passionate Are You?

Be passionate about your business. It will catch on fire.

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Secret No. 16: What Are Your Marketing Goals?

The all absorbing aspirations for every marketing project should be large sales and giant net profits. Together, they equal the number one reason for any marketing effort. If you want to create an ad merely to win awards, or if your goal is to receive accolades and praise for your advertising creativity, then get yourself […]

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