advertising

How Much Do You Profit From Each Client?

Does your business make the same amount of profit from each client? The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct […]

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How Organized Is Your Marketing?

When will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars

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How often do you re-use and repurpose your marketing and positive publicity?

Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public? Running an […]

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Who Will Buy Your Professional Services?

Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.

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7 Questions To Ask Before Writing Your Marketing Plan

Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.

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Higher Proof Will Help You Sell More Products, Services and Ideas

Proof Will Help You Sell More Products, Services and Ideas: Go ahead, take a few minutes today and look at every marketing message you are putting out… Ask yourself: Am I providing my reader, viewer and listener the proof and credibility that what I’m saying is indeed true? How many times have you seen an […]

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Secret No. 43: What Did You Learn Today?

How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?

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Who Else Wants Three Revealing Tips To Writing A Profitable Ad?

Three Revealing Tips To Writing A Profitable Ad? Are you frustrated because your ads are not getting the response you thought they deserved? Here are three tips that are 100% guaranteed to help you improve any ad. Tip One: Write a powerful headline that stops your reader dead in their tracks. Get them say to […]

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Secret No. 33: How Passionate Are You?

Be passionate about your business. It will catch on fire.

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#1 Dangerous Marketing Trend – Me-Me-Me…

“I can do it myself” said the frustrated business owner. Let’s face it, it’s hard for a business owner to give up a responsibility in his/her business for fear of it not being completed or a variation of staggering reasons. Most entrepreneurs treat their business as if it was their own children and it’s hard […]

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