marketing

Does your business make the same amount of profit from each client? The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients into five distinct […]

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Do You Need A “Kick-In-The-Butt”

Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

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Twenty-One Days or Bust…

21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

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How To Reproduce and Repurpose Your Profitable Marketing Ideas

Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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Back-to-Basics Marketing Tip: Research, Research, Research

Digging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign. Why? Because, not knowing all of the advantages of your product or service hinders your ability to properly market them to future clients. Here are a few back-to-basic steps […]

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“How to Get Your Business To Setup A Marketing Calendar”

Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!

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What Are Your Limits?

Can you name anything in life that has no limits? I didn’t think so. That’s exactly why all your marketing efforts should have some type of expiration date. A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time. When you do test a “limited offer,” you will need to explain to your […]

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How often do you re-use and repurpose your marketing and positive publicity?

Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public? Running an […]

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