marketing

Who Will Buy Your Professional Services?

Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.

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What's Your Name?

One of the most important marketing decisions you can ever make is choosing the name of your business, product or service. Your name should explain or “tell a story” of exactly what your business or your product/service does.

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5 Simple Secrets To Social Media Marketing Success To Grow Business

Discover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace.

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Past Presidents, Fireworks and Tears of…

I hope you don’t mind me sharing  a short story with you about what happened on July 5th, 1998. While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time. We had to park about a mile away because […]

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Secret No.44: Use It Or Lose It …

If you don’t lose it you’ll lose it. Use your new knowledge fast or you may never will.

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Higher Proof Will Help You Sell More Products, Services and Ideas

Proof Will Help You Sell More Products, Services and Ideas: Go ahead, take a few minutes today and look at every marketing message you are putting out… Ask yourself: Am I providing my reader, viewer and listener the proof and credibility that what I’m saying is indeed true? How many times have you seen an […]

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Secret No. 43: What Did You Learn Today?

How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?

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Thank You. Thank You. Thank You…

Can you ever say “Thank You” too much? Everyone loves to know they are appreciated. The right gift lets your clients know that their friendship and business is important to you and helps cement your relationship. The best client gift takes your client’s personal interests into account and impresses him with your thoughtfulness and sincerity. […]

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Secret No. 42: Got A Problem And Need Help?

Where can you turn when YOU need help? Simply ask your friends, business associates, clients, members of your family, etc., “Who do you know who could help me with (Fill in the blank here).” Start thinking about all of the people who could help you to achieve your goals (you do have written goals, don’t […]

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Secret No. 41: You Ask This Question

Everybody asks this question at one time or another. “What’s in it for me?” So, “what’s in it” for your future clients to buy from you and your business? The harsh reality is that your future clients do not care about you, about your company, or about whatever it is that you are trying to […]

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